Summary Of Article

- The film has elements of Jesus and Guru Nanak, the father of Sikhism
- It is a critique of both the political parties
-Lego understands its commercial have two different audiences: kids and their parents
-A great commercial

-Extended advertisement or "sponsored content"

-It knows its products are toys and proudly advertises them as toys

-The Lego brand asserts itself as both a toy for creativity and a means to connect generations

- Will Farrell says that Legos are no longer "toys: when he uses them" instead they are "highly sophisticated interlocking brick system"

-Fathers can avoid becoming estranged from their sons if the jointly take part in the activity of constructing Lego toys

-Thought the magic of plastic, families can be strengthened and fun can be had by all.
- Parents ask 'why should I part with my money in exchange for plastic...' The film replies: 'Because your child will have fun and you can bond and avoid estrangement.