Video Games

LArI - Language, Audiences, Industry

this is synergy 
LEGO + video games = £££

cross-promotion, marketing, young audience exposure are all benefits to film themed LEGO sets

why do people play video games based on movies?
-To identify with characters
  -To identify with values
  -Good versus evil
  -Diversion/entertainment
  -To enjoy suspense, action, excitement, humour,
  -Escapism
  -Develop a sense of expertise in self-enclosed fictional world
  -Social interaction/personal relationships ( world-wide community)
  - Parasocial interaction with established characters from the film
  - To earn trophies and gain self-satisfaction

Parasocial: One-sided relationships, where one person uses emotional energy, interest and time, and the other party, the persona, is completely unaware of the other's existence.